© Leo James 2019
The pandemic has toppled over the world and has led to multiple direct and indirect effects on people and their livelihoods. The world of art and culture is no exception. Even in normal circumstances, artists always subsisted on a limited support structure and the pandemic has further alienated and marginalized them. In these unprecedented times, the world of Arts and Culture is reinventing itself by responding with innovative strategies.
Artists Pledge is one such initiative dedicated to enabling photographers and
photo-artists to sell their works online. The thoughtfully curated, high quality works from this collection are brought to you at a very special price for a limited period. Proceeds from the entire sales go to the photographers. In return, the Artists pledge to acquire one work of another photographer, when their fifth work is bought. All prints are priced at Rs.5000/- + Transaction Fee.
We are grateful to the well-known Indian photographers, for their solidarity in joining us to inspire and support this highly creative initiative.
It all starts with a ripple. Join Us.
© Abul Kalam Azad 2014
Every photograph has a value and captures a slice of history that contains several layers of information and memories. The photographic history of India is of the same age as that of photography itself. Immediately after its invention, the Britishers introduced this fascinating technique to India. Initially, it was believed that being photographed is equivalent to having one's soul stolen... and the word 'shoot' added to its slightly sinister air of mystery.
Nonetheless, within a century, this marvelous medium penetrated every layer of Indian culture & lifestyle. Today, photography has become as popular as that of music and poetry. India's spectacular beauty, diversity, and pluralistic lifestyles can be experienced, by looking through the maze of cherished images, produced by six generations of photographers.
This specially curated collection brings to you the works of contemporary photographers who have made a significant contribution to the field of Indian photography. These original, limited edition, exclusive photographs are culled out from different streams, genres, and styles, at an affordable price. The photographers in this collection have started practicing and exhibiting in galleries and museums since the 90s. They explored this vast land and its diversified landscape, much before the digital medium opened up the possibility for everyone to become a photographer. That way, the large and historical opuses of Contemporary Indian photographers are indeed invaluable cultural assets of our nation.
Art in Everyday Life
The art scene of our times has been conditioned for the urban setting, where the trading, showcasing, and collecting of artworks are centered, away from the larger Indian audience, who are inadvertently excluded from being able to enjoy art. We bring contemporary photography to the larger public through innovative
every-day use merchandise and publications.